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The Story

The Genesis of Perfection

Elevating centuries of vodka tradition to hi-tech art, elit by Stolichnaya® is the inception of ultra-luxury vodka. A spirit of breathtaking clarity and flawless molecular composition, it is born from an obsession with accuracy and stands on five pillars of perfection:

  • Source
  • Filtration
  • Purification
  • Bottling
  • Packaging

This is the story of vodka at its most precise.

The Single Source

The intensive process of creating elit Stolichnaya® commences in Tambov, Russia; with the single-source of grain sown in fields we still own and tend ourselves. Perfection starts here. In this locale, the earth is so rich with nutrients it is known as the Central Black Earth Region.

After harvest, our master technicians obsess over every detail of the distillation process: hand selecting an exact blend of winter wheat, spring wheat and rye, balancing the mineral content of our water and calibrating the exact temperature and time for fermentation. Their painstaking precision yields a grade of Alpha Spirit that far exceeds the highest Russian standards on every measure.

Fifteen Degrees of Precision

Before it can become elit by Stolichnaya®, this fledgling Alpha Spirit must journey 850 miles northwest to the Baltic city of Riga and the historic Latvijas Balzams, a distillery where many Stolichnaya vodkas have been bottled since 1948. Here, filtration harnesses nature’s unerring force — gravity — to imbue elit by Stolichnaya® with its unrivalled smoothness.

After balancing the Alpha Spirit with water from our artesian well, it is then chilled and maintained at exactly 15°C before beginning the filtration process. Just one degree in either direction and the liquid no longer meets the exacting standards of elit by Stolichnaya®. From here it cascades through precisely packed columns of quartz sand and Russian birch-wood charcoal. Pulled by gravity and purified by carbon, it emerges bright and clear.

Old Habits Live On

The final stage in our craft is inspired by the traditional Russian technique of leaving casks of vodka outside in plummeting winter conditions so that impurities freeze to the cask walls. This centuries old technique has been perfected by elit by Stolichnaya®. During our unique freeze-filtration process, the vodka is chilled to precisely -18°C. At this temperature it densifies and the final molecules of impurities bind together, dramatically enhancing the efficacy of the ion charged carbon filters. The result is elit by Stolichnaya® Ultra Luxury Vodka, an exquisitely pure vodka charged with character.

In a Class All Its Own

After the rigor comes rest. Our liquid is given time and space to return to ambient temperature. Unhurried, it acquires the hallmarks of molecular perfection: flawless clarity and density.

Perfection cannot be attained on a conveyor belt. That’s why elit by Stolichnaya® has its own hands-on bottling line manned by faithful, vigilant guardians of the brand. Every element of every bottle is individually inspected by hand. No bottle leaves the historic distillery unless absolute perfection is ensured.

An Iconic Presence

From its visible luminosity in the glass, to its weighty, rolling mouth-feel, elit by Stolichnaya® exerts a presence unlike any other vodka. It’s only right that this liquid is presented in an equally remarkable vessel; an iconic bottle standing tall amongst its peers, adorned with a weighty closure inspired by traditional Russian Orthodox church architecture, and emblazoned with fire and ice reflective of the processes involved.

News

  1. 'The Blue Whale' Recipe in the Los Angeles Times

    December 29 - 2012

    'The Blue Whale' Recipe in the Los Angeles Times

    December 29 - 2012

    Los Angeles based brand ambassador Aidan Demarest is at it again - whipping up quite the unconventional cocktail to help you bring in the New Year. 

    Find the recipe here

  2. Bill Rancic Toasts 2012 with elit by Stolichnaya

    December 12 - 2012

    Bill Rancic Toasts 2012 with elit by Stolichnaya

    December 12 - 2012

    TV personality Bill Rancic raised a $12,000 toast at the Petit Ermitage in West Hollywood last night to celebrate a great year for his family and career.

    Read more at Holly Scoop and US Weekly.

  3. Michael Strahan Toasts The Holidays with elit pristine water series

    December 13 - 2012

    Michael Strahan Toasts The Holidays with elit pristine water series

    December 13 - 2012

    Michael Strahan toasted the holidays with his fiancé Nicole Murphy and close friends at 1Oak in New York City this week. Strahan led the group in a $12k elit pristine water series: Himalayan Edition toast. Read more in Yahoo NewsYard Barker or Zimbio.

  4. elit pristine water series featured in Worth Magazine Holiday Gift Guide

    December 11 - 2012

    elit pristine water series featured in Worth Magazine Holiday Gift Guide

    December 11 - 2012

    elit pristine water series: The Himalayan Edition was recently included in Worth Magazine's 2012 Holiday Gift Guide. elit PWS was the number one gift in the "Eco" section and was named the perfect gift for "the person striving to balance comfort with conscience." 

  5. elit pristine water series Included in Maxim's "Best Stuff of the Year"

    November 26 - 2012

    elit pristine water series Included in Maxim's "Best Stuff of the Year"

    November 26 - 2012

    We are honored that elit pristine water series: The Himalayan Edition was included on Maxim's annual "Best Stuff of the Year" list. This list is a perfect holiday gift guide for any man in your life.

  6. Market Fresh Mixology with LA elit by Stoli Ambassador Aidan Demarest

    October 11 - 2012

    Market Fresh Mixology with LA elit by Stoli Ambassador Aidan Demarest

    October 11 - 2012

    Hotel Casa del Mar hosted an exclusive tasting party hosted by Master Mixologist Aidan Demarest, where guests had the chance to sample from the newest Market Fresh Mixology menu available at Hotel Casa del Mar while enjoying music by the Robert Perkins Trio, which includes Michael Buble’s drummer.

     
    Demarest created two elit by Stoli cocktails using the finest ingredients that the season has to offer.
     
    Siberian Summer is made up of elit by Stolichnaya, Solerno, Fresh Blackberries, Lemon Juice, Simple Syrup, and a Lemon Basil Spring
     
    Sage Advice is mixed with elit by Stoli Vodka, Sage Liquor, Apple and Lemon Juices, and Maple.
     
    Read more about the night here.
  7. elit by Stoli Brand Ambassador Opens New Bar "Neat"

    October 03 - 2012

    elit by Stoli Brand Ambassador Opens New Bar "Neat"

    October 03 - 2012

    elit by Stoli's LA Brand Ambassador, Aidan Demarest, was recently applauded by LA Eater on the opening of his first bar, Neat. After years of learning the ins and out of upscale and cutting-edge mixology, Demarest is bringing the focus back to the spirits themselves. What you get at Neat is just that: your favorite spirit served neat with no accoutrements.  

    Congratulations, Aidan! 

  8. elit by Stolichnaya Las Vegas Ambassador Kris Brown Dishes About His Job

    August 30 - 2012

    elit by Stolichnaya Las Vegas Ambassador Kris Brown Dishes About His Job

    August 30 - 2012

    "Kris calls such memory weaving “selling a story,” which requires a lot more knowledge and savvy than merely selling an image in the style of your average celebrity endorser." elit by Stolichnaya Las Vegas ambassador Kris Brown divulges the perks of being an alcohol ambassador along with other ambassadors. Click here for more info.

  9. elit by Stolichnaya Hosts Las Vegas Weekly's Nightlife Issue Party

    August 30 - 2012

    elit by Stolichnaya Hosts Las Vegas Weekly's Nightlife Issue Party

    August 30 - 2012

    elit by Stolichnaya hosts a bar for Las Vegas Weekly's Nightlife Issue Party at The Bank at Bellagio with music from DJ Ikon. Click here for more info.

  10. elit by Stolichnaya Sets Up Jetsetter Elit Suite at The Hollywood House Party

    August 07 - 2012

    elit by Stolichnaya Sets Up Jetsetter Elit Suite at The Hollywood House Party

    August 07 - 2012

    Guests savored in diverse bites and sips throughout throughout the floors of The Hollywood. The Jetsetter Elit Suite featured Aidan Demarest's elit by Stolichnaya custom cocktails, eats from Chris Brugler and music by DJ HOE. Click here for more pics and info.

'The Blue Whale' Recipe in the Los Angeles Times

December 29 - 2012

Los Angeles based brand ambassador Aidan Demarest is at it again - whipping up quite the unconventional cocktail to help you bring in the New Year. 

Find the recipe here

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elit by STOLICHNAYA® pristine water series The Andean Edition

Please call 1-855-PWS-elit for more
information on how to purchase.

elit by STOLICHNAYA® pristine water series The Andean Edition

Please call 1-855-PWS-elit for more
information on how to purchase.

elit by Stolichnaya® pristine water series The Andean Edition

Elevating centuries of vodka tradition to hi-tech art, elit by Stolichnaya® is the inception of Ultra Luxury Vodka.

The dawn of the pristine water series, though, marked an unprecedented achievement. Having created an opportunity for these master distillers to put on a private exhibition of their virtuosity, in an unrestrained capacity, the yield is now ready.

Our inexhaustible effort, in service of achieving ultimate vodka perfection, has taken us to some of the farthest reaches of the earth to source the most rarified water attainable, a decisively important ingredient. This is the vital element that allows us to bring you the elit pristine water series.

Introducing, The Andean Edition

Agua Clara

In the shaded foothills of the Andes Mountains in Southern Chile flows a stream of the most pristine, crystal clear natural water. Kept secret by virtue of its remoteness from civilization, this spring has been peacefully coursing through its luscious, abundant landscape untouched for millennia. Discovered only one hundred years ago by the indigenous Mapuche people, its stunning clarity amazed the early settlers who gazed upon it, giving rise to its name, Agua Clara or Clear Water. Ever since, the mineral-rich waters have breathed life into the small community. This exquisite natural resource, a vital ingredient in crafting the perfect vodka, now dwells inside each of the strictly limited 250 bottles of elit pristine water series: Andean Edition. Its presence elevates our exceptional spirit to breathtaking heights of character and unerring purity.

Exacting Standards

The heart of Russia’s Black Earth region, Tambov, is known to be one of the most fertile areas in Russia. There, the soil is utterly full of nutrients; the grains yielded are unmatched. Cultivated by our own farmers, who draw from hundreds of years of expertise, dating back to a time when the harvest here was reserved for the aristocracy, the strictest attention is constantly paid to quality.

Hearty winter wheat, spring wheat, and rye are each planted at their optimal time, carefully tended, and selectively harvested. A multiple-step culling, refinement and purification process ensures that only the best parts of the choicest, most robust grains make the journey to become part of the pristine water series from elit by Stolichnaya®.

Molecular Perfection

At the state-of-the-art distillery ‘Talvis’, in Tambov, the precise efforts of our master technicians and the extremely tight control of the ‘cut’ that is kept, allow us to distill just three times to retain the taste and character of the fine Russian wheat that was we so carefully selected. This produces a grade of Alpha spirit that far exceeds any other vodka.

Most vodkas discard just 2 or 3% of the distillate to extract imperfections. We set the benchmarks for Alpha Spirit and extract 8% for elit by Stolichnaya®, but for the pristine water series only, as much as 25% of the distillate is deemed to not meet our standard and is cast aside.

Our filtration process is just as exacting held at a constant 15°C. The final stage of however is our unique freeze-out filtration. At -18°C, the liquid densifies and moves extremely slowly through ion-charged carbon filters, leaving an exquisitely pure liquid charged with character. Unhurried, it returns to ambient temperature, acquiring the hallmarks of a flawless vodka.

The Pinnacle of Quality

A vodka of such elegance is destined to be conveyed in a vessel of equally superior sophistication. Only with the finest of artisans can this be realized.

So it is from the rugged lands of Scotland that our iconic bottle is forged. From the blazing furnaces of the award-winning Glencairn® Crystal emerges the most intricately hand-crafted pieces. Internationally revered as the home of the premium whisky carafe, never before has a vodka been honored to receive the Glencairn® Crystal family touch.

Each bottle is artfully hand-blown using the highest grade of crystal achievable, its brilliant clarity ensuring the liquid it holds remains as colorless and pure as the mountain waters used to blend it. A thread of gold gracefully encircles the bottle’s base, echoing the silent ancestral language of the Mapuche people. The golden cap is laser engraved for the utmost level of detail, while the silver collar is delicately hand-beaten and hand-engraved, evoking the mountainous terrain over which the Agua Clara flows.

Behold the ultimate luxury, hand-crafted by generations of expertise and inspired design.

Inspired by Tradition

Natural beauty and expert craftsmanship align to bring you a case that is as resolute as it is alluring.

Carved from the beautiful black cherry tree, the grain, subtle under touch, whispers of the native lands from which the wood has been sustainably sourced. Its distinct black hue is enlivened by an indigenous motif which is inspired by the traditional art of the Mapuche people, and frames a hand-engraved silver medallion bearing the elit by Stolichnaya® signature red flame. Loosen the soft, leather fastening and the case gracefully slides apart, its stately contents opulently presented to the world.

Exemplary Values

We place a great deal of importance on water purity, and thus, worldwide attention to sustainability, respect for nature, and responsible water use. Therefore, elit by Stolichnaya® is proud to be a supporting partner of Oceana.

Oceana is the largest international organization working to make our oceans as healthy and abundant as they once were. Protecting over 1.2 million square miles of ocean from destructive industrial fishing, as well as the innumerable sea turtles, sharks, dolphins and other sea creatures that depend upon a vibrant ocean, Oceana truly complements the vision of our pristine water series.


Please call 1-855-PWS-elit for more information on how to purchase.

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